“I was scared to make the move just like anybody else was,” Mark says. “I was worried about my clients making the transition.” But ultimately it boiled down to one big reason. “RFG just fit in.”
This War Room Huddle episode with guest Mark Green, CEO, Founder, and President at GFG Wealth Advisors, will leave you fired up and ready to take on the world. Based in College Station, Texas, Mark very intentionally made the decision to become independent.
After feeling restless with the decisions the CEOs were making, Mark chose to go independent with RFG Advisory instead because he wanted to “be my own person, be my own advisor.” He wanted to make his own decisions and have a partner rather than a boss. He wanted to be the CEO of his own practice, not the COO, with his wife Sherry right by his side.
Listen to this fearless episode with Mark Green, CEO, Founder, and President at GFG Wealth Advisors.
Join the conversation to hear about:
- Mark’s origin story (3:04)
- Why Mark was seeking independence (4:51)
- Keeping relationships and family top of mind (6:54)
- Building multigenerational relationships with clients (8:37)
- Leveraging your resources (13:37)
- Creating longevity and legacy that lasts (18:00)
- Let’s go Aggies! Being a spotter for the stadium announcer (21:28)
- The power of faith (27:39)
- Discipline, gratitude, and intentionality (30:20)
- What it’s like for Mark and Sherry to work together (32:33)
- Empowering women to live financially fearless with StrongHer Money (35:16)
Mark started his career in an operation center with a major firm. He did that for four or five years, but when they shut down the service center in Dallas, Mark and his wife Sherry had to make a decision.
Mark and Sherry met at Merritt Merrill Lynch in 1985. Prior to working with Mark, Sherry had a tremendously successful career in television advertising sales and did amazingly well there. She joined Mark and together they’ve built a welcoming business. However, it wasn’t a quick, simple choice, it required discipline, gratitude, and intentionality.
“I was scared to make the move just like anybody else was,” Mark says. He had a decent sized book. “I was worried about my clients making the transition.” He was worried about having to move one more time and having to tell the story of why here, why now. But ultimately it boiled down to one big reason. “RFG just fit in.”
When you’re not independent, advisors tend to run into situations where they reach a tension point. They want to serve their clients in the way that they deserve to be served, whether that’s through their marketing and social media presence, whether it’s through the amount of planning they can do, whether it’s the ability to manage the grandchildren’s account and not being subject to artificial limitations.
Mark reached that boiling point as well, where the teasion pressure allowed him to shift completely. He wanted to bring his penchant for relationship building into the mix. “My focus is just taking care of my clients and meeting new people and treating them the way that I would want to be treated in the way that I want my mom and dad to be treated.”
“I love the relationships. I love being around people. I love helping,” Mark says. “And in this business, it’s a constant help, because there are people out there that really need us.”
Advisors get really busy in the day-to-day. The statistics are pretty shocking: about 41% of an advisor’s time is spent on non-revenue generating activities. Any minute not spent deepening one to one relationships or prospecting clients is a non-revenue generating activity and non revenue generating minute. That was a big turning point for Mark.
“The entire time, from 1994 until coming to RFG, I pretty much did stuff myself,” says Mark. “I really did portfolio management, new account forms, transferring money between accounts, sending checks out, R&D, you name it, I did it.”
It’s time to rethink, see things differently, step out of the box, and consider a wider range of possibilities. There are some days when you need to get in a huddle and talk through it. And that’s why we started the War Room Huddle, so advisors like you can get a dose of inspiration, motivation, and actionable information. Join the huddle, join RFG.
A wealth of Tips
Press play to listen to this episode with Mark Green, CEO, Founder, and President at GFG Wealth Advisors, to understand more about why he was seeking independence, the importance of building multigenerational relationships with clients, the power of faith, and so much more. We’ve shared three wise tips from Mark below that can inspire you to keep moving forward in your business, no matter how big or small of a step.
- Relationships mean everything. Mark builds genuine, lasting relationships with his clients and their families. He deeply believes in building multigenerational relationships with clients that last for years and years to come. It’s more than a business transaction, it’s a relationship. He gets to know them, their families, their names, their goals.
- Leverage your resources. You don’t always have to do things alone, even if that’s how you’ve always done it. Something’s gotta give, right? “When you leverage your resources, you become much more effective because you can do more,” says Mark. Consider the opportunities and resources around you. “I’ve leveraged all the resources RFG has.”
- Love God, love each other. “If I’m not going to do for a client what I would do for myself, then I don’t need to be in this business,” says Mark. Faith is a huge part of Mark’s life and it plays a big part in his decisions and client relationships. “I take my practice so far beyond managing their money.”
- Mark Green – LinkedIn
- GFG Wealth Advisors – Website
- RFG Advisory – Website
- RFG Advisory – Facebook
- RFG Advisory – LinkedIn
- RFG Advisory – Twitter
- Texas A&M University – Website
- StrongHer Money – Website
- War Room Huddle Podcast – Website
- Become A Warrior Advisor Podcast – Website
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